Education Sessions

Legend:

  • Tour Operator Education Sessions – Navy Blue
  • Joint Tour/Coach Operator Education Sessions – Bright Blue
  • Coach Operator Education Sessions – Green
  • Open Education Sessions – Burgundy

Sunday, November 5

Tour Operator Education Afternoon

  • 12 Noon – Buffet lunch by RSVP
  • 12:15 – 1:00 p.m. – Open discussion about current status of tourism, issues & concerns for Tour Operators.
  • 1:15 – 1:45 p.m. – TICO update provided by Richard Smart, President & CEO TICO
  • 1:45 – 5:00 p.m. – Safety, Risk, Crisis Management moderated open discussion. The goal is to build a plan for Tour Directors and Coach Drivers to be able to use in circumstances that arise. ** Coach Operators are encouraged to attend this session
  • 5:15 p.m. – New Tour Operators/Guest Buyers will join Debbie Yantzi of Perspectives Eduscho for a quick overview of the marketplace floor and what to expect during appointments, networking sessions etc.

Monday, November 6

9:00 am – 9:45 am
Accessibility Awareness
Marcia Yale, The Alliance for an Inclusive and Accessible Canada
This session will provide attendees with an opportunity to learn about some of the successes and challenges experienced by people living and travelling with disabilities. We will provide a better understanding of individuals with disabilities, their expectations, and their need for access to motor coach transportation, as well as the benefits of introducing new efforts towards increasing user-friendly transport. Attendees will receive practical suggestions for improving customer satisfaction for people with different needs and abilities.

10:00 am – 11:30 am
Learning to be Flexible in a Flexible World
Dr. Peter Tarlow
Dr. Tarlow’s session will speak to how recent elections around the world are examples of how tourism must operate in an ever changing world. To be successful tourism professionals, there is a need to understand the world in which you live and then adjust to a world that is constantly in both economic and political change. This session will examine the political, security, health and economic challenges facing the tourism industry and its professionals, and provide ideas on how to adapt to a world that changes by the day.

10:00 am – 10:45 am
Canada Revenue Agency’s HST: When and How?
Speaker TBA
Tax is a complicated issue. Add in the complexities of cross-border moves and trying to understand when and how to properly apply HST can be frustrating and overwhelming. OMCA is pleased to offer this session to provide some clarity to tour and motor coach operators with respect to applying HST in a variety of scenarios.

11:00 am – 12:00 pm
Live DEMO! Benchmarking: The New Feature Tool for the Motor Coach Industry
Chris Henry, TCA InGauge
Monitoring and managing will give you an edge in business and help you excel in a competitive market! This session will feature OMCA’s new tool designed to assist motor coach operators with all facets of business management by providing access to benchmark indicators as a gauge for comparison to industry standards. We are excited to unveil, for the first time, this amazing product using real industry data from a select group of coach operators. As a 2017 Marketplace exclusive benefit, attendees to this session will be given an opportunity to subscribe on the spot.

1:30 pm – 2:30 pm
Social Selling Through Social Media
Jim Beretta
Jim Beretta, is President at Customer Attraction, a strategic marketing consultancy. Using “customer attraction” methods, Jim advises companies, associations, and government on search engine optimization and search marketing techniques to rank high in Google search results. Jim is a big believer in driving traffic to your website as a key strategy to capture new clients, generate interest and increase revenues in today’s competitive business environment.
This presentation will speak to social media being great for building brands, awareness, fans and generating new leads. But social media is like the Wild West. There are no rules and it is an open playing field with few barriers to entry. Applying sound strategies, creative ideas, getting engagement and measuring the impact can ensure that your company, product and/or service ends up with the best possible return on your social media investment: time, money and effort.
Attendees will learn creative ideas and approaches to attracting traffic, insider tips and tools for working within social media and on web and the business of customer attraction in the era of social media.

1:30 pm – 2:30 pm
Managing Potential Border Crossing Congestion: 2018 IIHF World Junior Championship
Roger Ripa, IT Manager, Buffalo & Fort Erie Public Bridge Authority
Watch Commander Greg Bennett, US Customs and Border Protection
Canada Border Services Agency
OMCA’s Border Planner was created to provide the motor coach industry a tool to streamline the border crossing process between Southern Ontario and New York, but the tool has faced criticism, in that the only way it works is if everyone uses it! This December, Border Planner will prove invaluable to industry as the 2018 IIHF World Junior Championship will take place in Buffalo, NY. OMCA is calling on all motor coach operators to put this tool to the test – plan ahead and reduce the potential for delays for both drivers and customers. This session will demo Border Planner, and we will review the contingency planning for the anticipated influx of traffic this December at the ON/NY border.

2:45 pm – 3:45 pm
Canada, U.S. Tourism: Strengths, Weaknesses, Opportunities, Threats
Doug Switzer, OMCA
Canada and the U.S. are respectively each other’s single largest source of international tourism. We share the same continent, and travel between our two countries is something that has been incredibly beneficial to both countries. But this connection is under considerable stress from changing economic conditions and volatile government policies. This session will focus on current trends in Canada-U.S. tourism and some of the factors that you, as travel and tourism professionals, need to take into account in attracting tourists from across the border!

2:45 pm – 3:45 pm 
MTO Motor Carrier Safety Enforcement
Jason Leeman, Enforcement Program Advisor, Carrier Enforcement Program Office, Ontario Ministry of Transportation
This session will provide an opportunity for motor coach operators to hear directly from MTO safety enforcement regarding the top issues seen by on-road safety officers over the past year, plus tips to ensure your fleet remains among the safest and most efficient. Real-life scenarios and questions will be covered. This interactive session will encourage all attendees to come prepared with their questions, as this is an opportunity to get your answers on the spot and from the source.


Tuesday, November 7

10:00 am – 11:30 am
Learning to be Flexible in a Flexible World
(Joint session with Coach Operators and Sellers)

Dr. Peter Tarlow
Dr. Tarlow’s session will speak to how recent elections around the world are examples of how tourism must operate in an ever changing world. To be successful tourism professionals, there is a need to understand the world in which you live and then adjust to a world that is constantly in both economic and political change. This session will examine the political, security, health and economic challenges facing the tourism industry and its professionals, and provide ideas on how to adapt to a world that changes by the day.

1:30 pm – 2:30 pm
Social Selling through Social Media
Jim Beretta
Jim Beretta, is President at Customer Attraction, a strategic marketing consultancy. Using “customer attraction” methods, Jim advises companies, associations, and government on search engine optimization and search marketing techniques to rank high in Google search results. Jim is a big believer in driving traffic to your website as a key strategy to capture new clients, generate interest and increase revenues in today’s competitive business environment.
This presentation will speak to social media being great for building brands, awareness, fans and generating new leads. But social media is like the Wild West. There are no rules and it is an open playing field with few barriers to entry. Applying sound strategies, creative ideas, getting engagement and measuring the impact can ensure that your company, product and/or service ends up with the best possible return on your social media investment: time, money and effort.
Attendees will learn creative ideas and approaches to attracting traffic, insider tips and tools for working within social media and on web and the business of customer attraction in the era of social media.

2:45 pm – 3:45 pm
Canada, U.S. Tourism: Strengths, Weaknesses, Opportunities, Threats
Doug Switzer, OMCA
Canada and the U.S. are respectively each other’s single largest source of international tourism. We share the same continent, and travel between our two countries is something that has been incredibly beneficial to both countries. But this connection is under considerable stress from changing economic conditions and volatile government policies. This session will focus on current trends in Canada-U.S. tourism and some of the factors that you, as travel and tourism professionals, need to take into account in attracting tourists from across the border!