Marketplace 3D: November 3rd

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As we have all been doing, OMCA has been navigating through the streets of uncertainty as best as possible in the planning of our annual Marketplace. The consensus from the membership is that we are not all ready to meet in person for a traditional show, but we aren’t all ready to do away with the live event scene either. This is why OMCA has kept it’s Marketplace appointments 2-dimensional (virtual) so that they are accessible and affordable to all members, while hosting a 3-dimensional (in-person) component for those that are eager and able to get together again.

Marketplace 3-D is the perfect opportunity to ease your way back into the world of live events. It is a great way for members to get exposure and show the industry that they are ready to get back to business.

While we are eager to see each and every member face-to-face, the capacity at the live event is limited due to covid-related restrictions so we encourage you to register as soon as possible to secure your spot.

Click Here for Sponsorship Opportunities

IMPORTANT Protocols for the in-person event:

  • Space is limited (register early to get your spot)
  • Proof of full vaccination will be required (per Ontario law)
  • Masks/face coverings must be worn in the common areas of the hotel
  • Attendees will be screened for symptoms of COVID-19

Marketplace 3-D Schedule

The 3-D Marketplace event will take place on Wednesday, November 3rd at the Delta Marriot Toronto Airport and has a registration cost of $99. Registration for the 3-D event is not included in the virtual appointment registration.

Following an OMCA board meeting of directors , there will be three education sessions (outlined below) and a social hour.

All times are listed in Eastern Standard Time (UTC-05:00).

10:00 – 12:00OMCA Board of Directors Meeting
13:00 – 13:15Opening Remarks
Presented by Vince Accardi, Minister Lisa MacLeod (invited)
13:15 – 14:00The Road to Recovery for Group Travel
Presented By:
Chris Bloore, Tourism Industry Assn. of Ontario;
Scott Beck, Destination Toronto;
Lisa La Vecchia, Destination Ontario
Discover what forecasting data tells us about the future of the group tourism industry in
coming months and years. When will the demand for travel meet pre-pandemic levels?
What are travellers expecting from tourism operators? How can the government support
our recovery? Find out what the evidence tells us and how we can meet the needs of the
post-pandemic traveller.
Sponsored by: Prevost
14:00 – 14:30Break
14:30 – 15:15How Innovations Have Established the New Norm of Travel
Presented by:
Maxine Morrell-West, Tourism Industry Assn. of Ontario;
Angie Ricci, Driver DX
David Butler, Greyhound

Throughout the pandemic, tourism operators have had to adapt their services repeatedly
to meet the frequent changes in health protocols, to keep staff and travellers safe, and to
maintain the highest attainable level of traveller confidence. With travel and tourism finally
bouncing back, we can be certain that it will not look the same as it did two years ago.
Find out which changes are here to stay and learn about the innovations that stood out
amongst the rest with their creativity and ingenuity.
Sponsored by: Sound Insurance
15:15 – 15:45Break
Sponsored by: Motor Coach Industries
15:45-16:00Industry Partnerships: A New Era
Presented by:
Laura Kutisker-Jacobson – Metrolinx
Eve Wiggins – Metrolinx

Improving the customer experience through partnerships. Learn how the implementation of an integrated bus network will provide opportunities for private industry while building rapid transit projects faster and better.
16:00 – 16:30What the Land Border Regulations Mean for Tourism Operators
Presented by:
Michelle Herron, U.S. Customs and Border Protection
TBA, Canadian Border Services Agency
Hear from experts on the current regulations of cross-border travel and what that means
for our industry. We will discuss the typical experience for travellers and operators before
their trip, at the border, on the other side, and returning home. Find out what your guest’s
experience is and how to make things as smooth as possible for them.
16:30 – 16:35Closing remarks from Caroline Mulroney, Ontario’s Minister of Transportation
16:35 – 17:30Social Networking Reception

Hotel Accommodations

Rooms are available at the host hotel (Delta Marriot Toronto Airport) to OMCA delegates at $132 per night.
Space is limited so be sure to book early and avoid higher room rates.

The deadline to book your room is Friday, October 15th

Sponsorship Opportunities

Support the association, reconnect with your client base, and show them that you are ready to get back to business with a sponsorship package. If you had something in mind outside of the below sponsorships, we’d love to hear it! Contact for anything related to sponsorship.

Session sponsor – 1:15pm: SOLD

Take 5 minutes before this session on The Road to Recovery for Group Travel to a captive audience of OMCA members.
Sponsored by:

Coffee Break – 2:00pm: SOLD

Use this 30 minute break to capture the delegates’ attention with a short speech and food & beverage of your choice. Get creative and make it a memorable break for OMCA members!

Session sponsor – 2:30pm: SOLD

Take 5 minutes before this session on How Innovations Have Established the New Norm of Travel to a captive audience of OMCA members.

Coffee Break 3:15pm: SOLD

Use this 30 minute break to capture the delegates’ attention with a short speech and food & beverage of your choice. Get creative and make it a memorable break for OMCA members!

Session sponsor – 3:45pm: $1,000

Take 5 minutes before this session on What the Land Border Regulations Mean for Tourism Operators to a captive audience of OMCA members.

Social Networking Reception: $1,500 + food and beverage

Let’s be honest – it’s everybody’s favourite part of a conference. The time when delegates get to relax with a beverage and converse casually amongst themselves. Be the organization that made these drinks and conversation possible! You’ll have 5 minutes of talk time to let delegates know who you are and what you offer.

3D Marketplace Presenters

Scott Beck, Destination Toronto

Scott Beck is the President & CEO of Destination Toronto. He’s a champion of the visitor economy and a proven leader in the destination sales and marketing industry, spending 14 years as the President and CEO of Visit Salt Lake in Salt Lake City, Utah. He also served on the Executive Committee of Destinations International for six years and as the organization’s International Board Chair from 2014-2015.

Before Visit Salt Lake, Scott worked in the hotel industry for 18 years, most recently with Ocean Properties Ltd. (OPL) as the General Manager of the Salt Lake Marriott City Center. While at OPL, Scott spent time in B.C. and Alberta working on a task force with OPL’s Canadian affiliate, Atlific Hotels. Prior to his time with OPL, Scott served as Director of Sales and Marketing for Sundance Resort in Provo, Utah.

Scott’s a proud father to four daughters, and lives in Toronto with his wife, Angie Welling, along with their two rescue dogs. True to his roots, Scott’s an active skier, biker and outdoor enthusiast.

Christopher Bloore , TIAO

Christopher Bloore has been the President and CEO of the Tourism Industry Association of Ontario since May 2021, having previously served as TIAO’s Vice-President of Policy and Government Affairs.  

Originally from the United Kingdom, Christopher’s professional background includes over a decade working in British politics as a senior advisor to Members of the British Parliament. He also served four terms in office as a City Councillor for his hometown of Bromsgrove in the West Midlands.

Outside of work, Chris is a season ticket holder at Toronto FC and lives with his wife Charlotte in downtown Toronto.  

David Butler, Greyhound

David Butler joined Greyhound in 1994, taking on progressive roles in operations management, culminating in the position of Regional Vice President, Eastern Canada. With more than 27 years’ industry experience, David is very familiar with intercity, charter and sightseeing services, including the Gray Line Toronto franchise operating hop-on hop-off city tours in Toronto and sightseeing tours to Niagara Falls.

Lisa LaVecchia, Destination Ontario

Lisa LaVecchia is the President and CEO of Destination Ontario, an agency of the Government of Ontario. Lisa joined Destination Ontario in 2013 in the role of Vice President and Chief Marketing Officer where she led the organization’s Brand Management, and Consumer and Digital Marketing. Since 2017, as President and CEO, she is inspired to elevate Ontario as a preferred four-season tourist destination in a globally competitive tourism market.

Before joining Destination Ontario, Lisa led the development of mass marketing plans and implemented cross-channel integrated marketing for Indigo Books and Music. As Senior Director, Marketing Strategy and Advertising, Lisa played a key role in establishing Indigo as a leading retail destination.

Previously, Lisa was Director of Advertising and New Media for the Province of Ontario, where her portfolio included a variety of health, post-secondary and tourism projects. In her earlier career Lisa held positions with JWT as Senior Account Director, PEOPLE Magazine (New York) as Sales Development Manager, and Ogilvy and Mather (New York) as Account Supervisor.

Maxine Morrell-West, TIAO

Maxine is the Stakeholder Relations Manager at the Tourism Industry Association of Ontario.

Maxine has over 20 years experience in the tourism industry. She is currently on a secondment with TIAO from Destination Toronto, where she was responsible for the sales and marketing for travel trade in North America. 

Angie Ricci, Driver DX

Angie Ricci, president of Angel Tours & Entertainment Inc., is the only female founder in Canada to have built a motorcoach transportation company, from the ground up. That’s one of many achievements in a long list of nominations and awards. After 23 years of business, she is still active in the day-to-day operations and recently used that knowledge to design a mobile app and web solution to digitally transform the commercial driving industry.
June 2021 she graduated from Founders Institute Waterloo- Toronto Cohort where she accelerated her new tech start-up, DriverDX…a SaaS-enabled, Professional Drive Marketplace that connects carriers to qualified drivers with available hours, and more.
Even though the pandemic put the brakes on travel, she spent the next 18 months participating in stakeholder meetings to address the state of the industry.
Angie is known for her philanthropy in mental health and supporting other female lead businesses, including Kaapittiaq, an Inuit-owned social enterprise. “When I started Angel Tours in 1998 I didn’t have any female mentors to aspire me so throughout the years, I became one.”
Angie is humble, kind and tenacious. She represents the Angel brand well treating her staff as family. She is the true Angel in all her endeavors reminding us that true leadership comes from a place of courage and kindness. Please welcome Angel Ricci to the panel.