Lia Zegeye joined the American Bus Association in September 2018 as the Senior Director of Membership, where she is currently responsible for leading and managing all membership related activities including retention, growth, vendor relations, committee/council engagement, including ABA’s Membership Committee, African American Motorcoach Council (AAMC), and DE&I Committee.

A seasoned membership recruitment and retention professional, Lia came to ABA from the Auto Care Association, where she continually advanced during her decade of tenure at the association. Ultimately, leading and overseeing all membership related activities.

In 2017, Lia was recognized as one of the Association Innovators in the Greater Washington area. An active member of the American Society of Association Executives, she currently serves as the Immediate Past Chair for ASAE’s Membership Professionals Advisory Council. Lia holds a B.A. in Economics and M.S. in non-profit and Association Management.