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Dynamic pricing is one of the most important topics in the travel industry. Strategies to maximize revenue management rely on an automated approach to dynamic pricing. Leveraging the full power of dynamic pricing allows motor coach companies to incorporate demand, competitor pricing, events, and many other information into quotes and fare prices. Dynamic pricing also smoothens operations and optimizes the workload of buses and drivers.
Successful implementation of dynamic pricing requires close collaboration between the technical and sales teams. This session will evaluate different approaches to dynamic pricing. Key success factors and challenges in implementing dynamic pricing will be discussed and KPIs for measuring revenue uplift will be compared.
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