Registered Buyers Only: RSVP Required by December 1st
| Time | Session |
| 12:00 pm – 1:00 pm | Lunch, Waterloo greeting, TICO update |
| 1:00 pm – 1:20 pm | ITO Workshop |
| 1:30 pm – 2:00 pm | Connect with your next visitor: Utilizing Content & UX for a better trip planning experience |
| 2:00 pm – 3:30 pm | Mini marketplace |
| 3:45 pm – 4:45 pm | Tour Op/Supplier Roundtable |
| 4:45 pm – 5:00 pm | Break |
| 5:00 pm – 6:00 pm | Buyer Reception Sponsored by Access Marketing |
| 7:00 pm – 10:00 pm | All-Delegate Reception (shuttle departs at 6:00 pm) |
1:30pm – 2:00pm
Connect with your next visitor: Utilizing Content & UX for a better trip planning experience
Creating valuable content and supporting it with good search engine optimization (SEO) and user experience (UX) is imperative for travel websites in today’s world of trip planning. Travelers no longer rely solely on traditional guidebooks or word-of-mouth recommendations. Instead, they turn to the vast realm of the internet to find what they’re looking for.
Join Destination Ontario as they share valuable learnings on how your tourism business can benefit from building a strong digital foundation by aligning with search activity, applying user experience best practices and experimenting with AI. These tools and tips will increase your online presence, attract more visitors, and provide valuable trip-planning resources.
Speakers: