OMCA is pleased to announce that Jennifer McGregor, President of Alternative Sales Strategy and the association’s Membership and Sponsorship Specialist, has been selected to deliver the Export READI™ training across Canada, endorsed by the Tourism Industry Association of Canada (TIAC).
Jennifer will lead the Export READI™ training designed to help tourism businesses and destinations strengthen their travel trade readiness, build sustainable operator relationships, and increase global market success.
The program training focused on:
- Market readiness and commissionable product development
- International sales strategy and relationship management
- Travel trade marketing tools and ROI measurement
- Customized Travel Trade Marketing & Sales Plan
Importantly, while Jennifer’s work is expanding nationally, her commitment to OMCA remains unchanged. Through her role as the association’s Membership & Sponsorship Specialist, as well as leading OMCA’s Group Strategies, she will continue to support and grow the association’s membership.
For more information about Export READI™ training or how it can support your business, connect with:
Jennifer McGregor
jennifer@alternativesalesstrategy.ca
905-414-3350
