OMCA offers an exclusive tool for members to find tourism data specific to overnight groups based on their city or province. Members can find information about:
- The number of scheduled overnight groups in the specified area for the specified year
- The number of tour operators responsible for planning those overnight group trips
- The origin of the overnight groups
- The number of group nights in the specified area during the specified year
- The economic value associated with the scheduled groups
This information can be used to:
- Track the ROI of travel trade investments
- Request approval for travel trade budget spends
- Justify investments in group travel events, such as OMCA Marketplace
Below is a sample of the Group Tour Data Tool.
